System1, Inc. Class A Common Stock (SST)

Competitors to System1, Inc. Class A Common Stock (SST)

Criteo S.A. 

Criteo provides personalized advertising services and performance marketing solutions that compete directly with System1’s services. Criteo’s strength lies in its retargeting capabilities and extensive network for delivering ads, enabling it to effectively reach customers who have previously engaged with allied brands. This specialization in performance-driven advertising gives Criteo a competitive advantage, especially among e-commerce brands who prioritize conversion rates, which may pressure System1 in similar verticals.

Digital Media Solutions, Inc.

Digital Media Solutions (DMS) operates in the digital marketing space, similar to System1, by providing performance marketing solutions and data-driven customer acquisition strategies. Both companies utilize advanced analytics and technology to optimize advertising spend and maximize customer engagement. However, DMS leans heavily on its proprietary audience development and over-the-top (OTT) solutions, giving it an edge in specialized markets such as streaming media, which can impact System1's broader customer acquisition strategies.

Marin Software Incorporated 

Marin Software specializes in optimizing marketing campaigns across various channels, including search, social, and display, directly competing with System1's performance marketing efforts. Marin's focus on aligning marketing budgets with measurable results allows it to serve clients looking for integrated multi-channel solutions. However, Marin's platform is less recognized in the industry compared to System1, which maintains a competitive edge through its established brand and proven track record in customer growth and retention.

The Trade Desk, Inc. 

The Trade Desk operates in the advertising technology sector, focusing on programmatic ad buying, which overlaps with System1's operations in digital marketing and customer acquisition. TTD offers a robust platform that gives advertisers greater control over their media buying through advanced algorithms. This technological edge allows The Trade Desk to attract larger advertising budgets from agencies and brands, providing it with a competitive advantage over System1, which focuses on direct performance marketing.

Zeta Global Corp. 

Zeta Global competes with System1 by leveraging its extensive data and AI-driven marketing technology to enhance customer relationships and improve targeting capabilities. They both focus on performance marketing, but Zeta's superior data infrastructure and integration of machine learning tools provide it with a competitive advantage in creating personalized marketing campaigns, potentially attracting clients looking for sophisticated technology solutions beyond what System1 offers.