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Walker Launches a Fresh Brand, Promotes Jack Walker to President

via Business Wire

Experience Management (XM) firm’s refreshed branding and new leadership honors its past, reflects its present and casts vision for future

Walker, a leading Experience Management (XM) consulting firm, today announces the next iteration of its look and leadership. Walker helps companies improve their business performance by delivering better experiences for customers, employees and patients. That looks different for every client, and for Walker itself, it means embracing a new identity with a clear focus to reflect its commitment to helping clients and their businesses thrive.

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At the helm is the recently promoted president, Jack Walker. Jack, great-grandson of founder Dorothy “Tommie” Walker, joined the firm in 2014 and previously served as senior vice president, client services. He has experience working with clients in a number of industries, providing strategic guidance for XM initiatives at several Fortune 500 companies. A fourth-generation head of the firm, Jack’s visionary leadership is poised to launch Walker into its future while honoring its rich history of service, innovation and success.

At the helm is the recently promoted president, Jack Walker. Jack, great-grandson of founder Dorothy “Tommie” Walker, joined the firm in 2014 and previously served as senior vice president, client services. He has experience working with clients in a number of industries, providing strategic guidance for XM initiatives at several Fortune 500 companies. A fourth-generation head of the firm, Jack’s visionary leadership is poised to launch Walker into its future while honoring its rich history of service, innovation and success.

A Platinum Consulting Partner of Qualtrics and a newly established Consulting Partner of Databricks, Walker helps Fortune 1000 companies navigate complex change through its Unified XM approach that connects behavioral, operational and experience data to drive smarter decisions, improved experiences and stronger business performance.

At the helm is the recently promoted president, Jack Walker. Jack, great-grandson of founder Dorothy “Tommie” Walker, joined the firm in 2014 and previously served as senior vice president, client services. He has experience working with clients in a number of industries, providing strategic guidance for XM initiatives at several Fortune 500 companies. A fourth-generation head of the firm, Jack’s visionary leadership is poised to launch Walker into its future while honoring its rich history of service, innovation and success.

“Our industry is changing at a rapid pace. Innovations in AI and automation are bringing more data to business leaders’ fingertips than ever before. Knowing what to do with that data is another matter,” said Jack. “A human-centric perspective is critical when developing business-oriented data intelligence strategies. That’s where we come in as a change agent, to make sense of the data and turn information into insight and insight into action.”

As a company built on the promise of changing businesses for the better, it follows that Walker is ready for some change of its own. After eight decades of helping clients understand their customers, Walker’s biggest tradition is trailblazing. The refreshed brand reflects this spirit and stems from the company’s commitment to making change make sense.

“This refresh positions Walker for success today and in the years to come, but we remain committed to the same promises we’ve kept since 1939: excellent service, quality partnership and a dedication to smart, strategic change key to staying on the forefront of what’s next,” Jack added. “It is an honor to continue the legacy of my great-grandmother, celebrating and upholding what makes Walker truly unique.”

Walker’s website has also been updated, making it easier to navigate and find the information clients need. This includes Walker’s service offerings, including XM design, Qualtrics platform implementation and ongoing support in the form of managed services, business impact analytics and consulting, change management support, and staff augmentation.

“Today’s leading companies prioritize great customer and employee experience, and with AI, there is a huge opportunity for organizations to build deeper relationships with the people they serve and make every connection count,” said Sean Holcombe, chief partner officer at Qualtrics. “As a Platinum Partner and founding member of the Qualtrics Partner Network, Walker consistently demonstrates its ability to deliver proven business impact for clients and to stay at the forefront of new innovation. Jack has been instrumental in driving our partnership and success, and this is an important and well-deserved step that will accelerate momentum and impact for our shared customers.”

To learn more about Walker, visit WalkerXM.com or find Walker on LinkedIn.

About Walker

Walker is an Experience Management (XM) consulting firm with more than 85 years of expertise helping organizations deliver better customer, employee and patient experiences. A Platinum Consulting Partner of Qualtrics and a newly established Consulting Partner of Databricks, Walker helps Fortune 1000 companies navigate complex change through its Unified XM approach—connecting behavioral, operational and experience data to drive smarter decisions that lead to improved experiences and stronger business performance. Learn more at WalkerXM.com.

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