NOVOS Bar, designed to be healthier than a healthy meal, contains five powerful longevity ingredients, 15g of protein, and 20 superfoods
NOVOS, the leading provider of longevity solutions designed to promote healthy aging and extend the human lifespan, launched its first nutritional bar. For busy people who don’t want to sacrifice on taste or their health goals, it makes 15g of protein, five powerful longevity ingredients, and 20 superfoods accessible on the go.
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NOVOS Bar is the first and only functional bar formulated to support longevity
Actively supporting short and long-term health, cognition, and performance, NOVOS Bar’s primary ingredients are astaxanthin, taurine, reishi mushroom, cordyceps mushroom, lion’s mane mushroom, and a fruit & veggie blend (broccoli, kale, spinach, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, shiitake mushroom). Versus whey, its protein combination is 50 percent lower in methionine and 43 percent lower in isoleucine, two amino acids that have been found in multiple animal studies to shorten lifespan. NOVOS Bar does not contain seed oils or artificial preservatives, instead opting for the Mediterranean diet-inspired olive oil and rosemary.
The NOVOS Bar introductory flavors include Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch. Each flavor comes in a 12-pack for $48 ($3.99 per bar), or $43.20 with a 10% subscription discount ($3.60 per bar).
“We wanted to create a bar that could be smarter than your healthiest meal," says Chris Mirabile, CEO and Founder of NOVOS. "We brought together some of the best minds in longevity, nutrition, and gastronomy to build essential vitamins, minerals, and longevity-enhancing ingredients into one nutrient-dense, whole-food bar that supports skin health, immune function, and metabolism."
Mirabile, a globally recognized expert and public speaker on longevity and aging, developed the bar with NOVOS Director of R&D Diogo Barardo, PhD, a distinguished longevity researcher focused on supplement combinations and aging clocks. Brooke Alpert, MS, RD, CDN, and Vân Nguyễn, a former pastry chef at 3-Michelin-Star restaurants The French Laundry and Per Se, serve as culinary consultants, providing expertise on ingredient sources and flavor profiles.
“Longevity can seem complicated, but the real goal is making consistent, everyday healthy choices. NOVOS makes it even easier, convenient, and more accessible,” says Alpert. “This bar blends the latest science with natural, whole-food ingredients to help people stay on track – even when life gets hectic.”
Dr. Barardo adds, "After literally charting how every natural molecule that has ever been studied interacts with our longevity genes – a journey culminating in DrugAge, the world's largest longevity molecule database – I hand-picked only the compounds I would wager my own health on. A dozen reformulations later, those elite performers now harmonize with protein, macros, micros, and taste in the first bar that puts rigorous aging science on the menu."
NOVOS Bar is now available for purchase at novoslabs.com – a one-stop shop for longevity education, science-backed natural formulations that target the 12 biological causes of aging, and a range of validated biological age diagnostic resources.
About NOVOS
NOVOS was founded in 2018 by anti-aging and longevity expert Chris Mirabile with a team of esteemed longevity and aging scientists dedicated to unlocking access to knowledge and products that address the 12 hallmarks of aging. The company’s breakthrough product line and scientific developments have been linked to fostering healthy aging with evidence that it can contribute to improvements in human longevity through formulations, tests, and guidance. As a Public Benefit Corporation, NOVOS actively contributes to nonprofit organizations, such as the Lifespan Research Institute as well as accredited university labs that are catalyzing the uncovering of breakthrough discoveries in anti-senescence and longevity. The company also provides free digital tools and content sharing the latest insights and information about the aging process for free, uniting people to live longer, healthier, and more youthful lives. To learn more, visit www.novoslabs.com.
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