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CIBC Innovation Banking Provides Funding to Traction Complete

via Business Wire

CIBC Innovation Banking announced today that it has provided a debt financing facility to Vancouver-based Traction Complete. Traction Complete’s suite of Revenue Operations Data Management apps is designed to help organizations automate critical business processes to streamline sales, improve data quality, and optimize go-to-market strategies.

Founded in 2019 when it spun out of Traction-on-Demand, Traction Complete is on a mission to automate complex data tasks in Salesforce and enable teams to be better prepared for AI adoption.

"With CIBC Innovation Banking's support, our vision to transform how revenue teams manage their data is only strengthened,” said David Nelson, CEO of Traction Complete. “Driven by the growth of AI, data has become the most valuable asset for organizations globally, and those who focus on data quality are set to unlock a competitive edge. This investment fuels our commitment to developing best-in-class solutions that enable our customers to thrive."

“We are excited to work with Traction Complete as they continue to expand across Canada and abroad,” said Joe Timlin, Managing Director, CIBC Innovation Banking. “Traction Complete is transforming business operations by automating manual data management, providing sales professionals with actionable data and insights to optimize their strategies and drive revenue growth. Moreover, Traction Complete is equipping teams with the data foundation essential for seamless AI adoption.”

About CIBC Innovation Banking

CIBC Innovation Banking has 25 years of specialized experience in growth-stage tech and life science companies across North America – a longer track record than most banks. CIBC Innovation Banking now has over $11 billion in funds managed including life sciences, health care, cleantech companies, investors, and entrepreneurs, and has assisted over 700 venture and private equity-backed businesses over the past six and a half years. The bank operates out of 14 global locations in San Francisco, Menlo Park, New York, Toronto, London, Austin, Boston, Chicago, Seattle, Vancouver, Montreal, Atlanta, Reston, and Durham. Connect with us today to start the conversation. Innovationbanking.cibc.com

About Traction Complete

Traction Complete creates solutions that help people manage data complexity, effortlessly. Our suite of Salesforce apps automate data cleanup, account hierarchies, matching and routing – so you don’t have to. We’re helping empower organizations like Zoom, Cisco, and 1Password to simplify, save time, and scale faster. Learn more at www.tractioncomplete.com.

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